Collection: Achshav

Since 2020 I've been designing graphics and creating custom swag for a range of occasions including bar/bat mitzvahs, weddings, retirement parties, corporate events etc. (Click here to see some of my work on Instagram).

After October 7th I tried to think of how I might utilize my skills and resources to help Israel in whatever small way I could. I wanted to be able to both show outward support to the hostages and their families, while also raising money to help initiatives that work towards bringing them home.

I created this sweatshirt to do just that. All proceeds from this product will go to The Hostage Families Forum in Tel Aviv whose sole mission is to advance all ongoing efforts to bring the hostages home.

This volunteer-run organization provides medical, emotional, professional, diplomatic, and legal support to the families of the hostages in addition to raising public awareness to the hostage crisis. 

The sweatshirt says the Hebrew word "ACHSHAV", which in Hebrew means “NOW.”

The yellow ribbon, which has come to signify support for the hostages brutally abducted by Hamas on October 7th, is turned upside down to form the Hebrew letter “ayin”,  just as our entire world has been turned upside down by Hamas' violent and murderous attack.

Let's support the hostage families and send them a strong message that people from all over the world are standing with them and are demanding their immediate release.

-Dani